‘The Necessary Revolution’ by Peter Senge   Leave a comment

Peter Senge is the author of ‘The Fifth Discipline’, nominated as one of the five greatest business books of all time by The Financial Times.

In this book, Senge turns his attention to the ‘necessary revolution’ underway in today’s (and tomorrow’s) organisations, where bold companies around the world are leading the change from dead-end ‘business as usual’ tactics to transformative strategies that are essential for creating a flourishing, sustainable world.

Brimming with inspiring stories from individuals and organisations tackling social and environmental problems around the globe, the book reveals how ordinary people at every level are transforming their businesses and communities. By working collaboratively across boundaries, they are exploring and putting into place solutions and new business models that move beyond just being ‘less bad’ to creating pathways, conversations and collaborations that will enable us to flourish in an increasingly interdependent world and assist with reclaiming the world’s health.
Ideas from the book:

PROBLEM STATEMENT
1. The problem of increasing waste (industrial, commercial, consumer)

2. Population growth
3. Non-renewable resources in decline
4. Renewable resources threatened (fresh water, topsoil, fisheries, forests)

THREE GUIDING IDEAS

1. No viable path neglects future generations
2. Institutions matter
3. Real change must be grounded in new ways of thinking

THREE AREAS OF BUSINESS CONCERN

1. Energy & transportation
2. Food & water
3. Material waste & toxicity

THREE PRE-REQUISITES FOR NEW THINKING

1. Seeing systems within systems (in a ‘closed Earth’)
2. Collaborating across boundaries (nobody has all the answers)
3. Creating & adjusting, instead of problem solving in isolation

SIX BASIC IDEAS

1. Natural system encloses social and economic systems
2. Industrial system must operate in that context
3. Regenerable resources have harvest limits
4. Non-renewable resources are finite.
5. Waste is a ‘cancer’ on the Earth
6. Socio-cultural community is the vessel for change

THREE SKILLS FOR CREATING THE SUSTAINABLE FUTURE

1. Convening diversity of viewpoints
2. Listening to all, avoiding advocacy
3. Nurturing relationships over time and above money

EXPLICIT INCENTIVES FOR GOING GREEN

1. Save dollars internally
2. Make dollars externally
3. Provide customers with competitive value
4. Sustainability as point of differentiation
5. Shape the future of your industry, win market share
6. Become a preferred supplier
7. Change image and brand for better

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Posted February 17, 2011 by equilibrium in Book Reviews

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