Sustainability is now clearly a strategic issue. It helps organisations make sense of current trends, examine their threats and opportunities and see relationships between them. From a practical, day to day perspective, the prism of sustainability can help spark creative thinking to spur innovative ideas that can re-shape your business (as long as those ideas are poured through normal business filters to determine whether they make sense for the organisation as something that deserves pursuing and commitment).

 Advertising guru, Ed McCabe once famously quipped, “Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.”

On Thursday 14th April, Equilibrium was proud to be involved with the first of the 2011 Carbon Solutions forums for the Plastics and Chemicals Industries Association at the star-rated EPA building. It was a great morning attended by over 40 industry representatives.