In the world of marketing, it seems green is becoming the new black. Labelling and advertising claims about the environmental benefits of products and services can be a powerful marketing tool. Consumers across the spectrum are becoming more concerned and aware about the natural environment. In crowded marketplaces, companies are increasingly using environmental claims in an attempt to differentiate themselves and gain a competitive advantage.
Since 1 January 2011, Australian businesses and consumers have the same legal protections and expectations in relation to advertising and selling practices wherever they are in Australia. These are contained in the Australian Consumer Law (ACL), a schedule to the Competition and Consumer Act 2010, which aims to ensure businesses trade fairly with consumers. Read the rest of this entry »
Businesses, directors and managers are exposed to a wide range of environmental laws with heavy penalties.
The world was relatively empty of us and our furniture, now it is relatively full. But we have not yet switched our thinking from “empty-world” economics to “full-world” economics. Over recent decades, there has been an increasing awareness that perhaps the current pathway of human development is in many ways ecologically unsustainable (and humanly undesirable). Although environmental problems and social concerns continue to be contested and debated, it appears that the trend is for greater evidence and increasing concern with issues, not less. Read the rest of this entry »
Natural resources and commodities underpin every single sector in the economy. The tension between rapidly rising resource consumption and environmental sustainability is sure to prove to become a critical pressure point. The interplay of three powerful forces will determine what resources we use, how we use them, and what we pay for them:
1. Growing demand: continuing global economic growth and increases in global population suggests that demand for oil, coal, iron ore, natural gas, rare earth metals and every other natural resource will continue to rise.
2. Constrained supply: as easy-to-tap and high-quality reserves are depleted, supply will have to come from harder-to-access, more costly, and, potentially, more politically unstable environments. Read the rest of this entry »